This “marketing writer” gives new meaning to “missing the point.”
He made an offer to award free breakfast with him to the reader who best observed a number of marketing campaigns and was able to explain the theory behind them. He writes for a paper in Ramona CA, which is a pretty small town, but even so that fact that only two readers responded should have been a clue that he needs a new writing topic and possibly a new career.
With only two responses, he decided to reward both of them with a free breakfast with him, but has been unable to schedule with either of them. Repeated messages offering dates and times have gone unanswered. He still has no clue, thinks the two lucky people might merely be suffering from a “lack of bandwidth for returning emails,” and is hoping to reach them via yet another column, literally begging them to respond and set up dates for their breakfasts.
Maybe he should start writing about economics for the New York Times.