Obama Logo

Every now and then some little thing comes out about Obama that impresses me even more about him and the way he does things. Little things actually do matter.

This is a nice logo and, as you might expect, was designed by a graphic arts firm. Chicago is, I think, second only to New York in having lots of huge and very famous graphic arts firms whose work you see in magazine and television ads every day. They are multi-million dollar firms with hundreds of highly skilled and proven artists who are the best that money can buy.

This logo, with its almost endless variations, was designed by an eight-person Chicago firm named Sender LLC. Eight people. Obama campaigns on a promise that he is going to "support the little guy" and not the major corporations.

And his campaign actually does it. What a concept.