Monday, June 08, 2009

Modern Marketing, Part Two

This blog is hosted on Blogspot, a Google product, and I am quite a fan of the platform. Google has created something that can be quite easily used by non-computer people, but still offers ease of access to more technical types to get fancy if they wish. The platform is open source, so a vast amount of add-ons have been created for it.

Google Search is, of course, well known along with Google Maps. If you have not tried out Google Earth and Google Space you should do so. Everything that Google does it does well.

Well, I think they have outdone themselves with their next goody, called Google Wave. You can watch a film about its release here. I did not intend to watch the whole thing, as it's over an hour long, but I could not tear myself away. To say that this thing is like a feature-rich email on steroids combined with instant chat is to describe only a small portion of what it does. The features it offers for collaborative document creation and editing are mind-boggling. It is being released later this year, and I cannot wait.

To its very great credit, Google is making the whole thing open source, and is releasing enough of the source that others will be able to write competing client software the will interact with its own product. They are drawing on the decision of IBM to maintain open architecture when designing their initial personal computer, a decision that has resulted in the computer environment that we have today.

Funny name or not, Google is just awesome.

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