Demise of Print Media

The impending demise of the print media may not be an exaggeration. The San Diego Union-Tribune is running full-page advertisements saying that it has 1.15 million readers per week, which translates to 164,285 readers per day. Given that the San Diego metropolitan area is 3.4 million people, that means that we have here a newspaper in the nation's eighth largest city that gets read by a mere 4.8% of the population. So more than 95% of the city's population does not read the city's only daily newspaper.