What's not to like about this game? Okay, I actually know almost nothing about it, except a quote from one kid playing it. "I've never been to Ocean Beach Pier before. It's pretty cool." Looking at his iPhone, "Next I'm going to Petco Park. I've never seen that either."
What's not to like about a game that has people getting out and going places they've never been?
Update, 8:15am: Okay, on the other hand, the game seems to have led to two guys falling off a seaside cliff in Encinitas. My guess would be that they had never been there, either, but perhaps they should not have let the game take them there.