Thursday, February 18, 2016

And On Google

A headline reading, "Near-Earth Asteroids are Spectacularly Destroyed Before Reaching the Sun."

They go on to say that the actual mechanism causing asteroids to disrupt is still unknown because the destruction itself has never been seen, and so they don't know, in fact, whether they are "spectacularly" destroyed or whether the destruction is utterly mundane and would bore the viewer to tears.

That is not, however, going to stop them from writing a colorful headline. It's called "clickbait."

1 comment:

bruce said...

If there never see the actual destruction, are they even seeing the asteroid itself? They are hard to see even when they get close to earth. And the whole "reaching the sun" business is just odd.

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